How to Make Things Cool: Andrew InG
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Andrew Ing creates culture for a living, whose career is based on combining the cool with the commercial. In the early 90s he promoted concerts in Hong Kong for artists likes Diana Ross, Simply Red and Public Enemy. He then moved to Singapore to turn the nightclub Zouk into one of the top 10 clubs in the world and bringing electronic music culture to South East Asia. Today, he’s the Chief Operating Office of The Lo & Behold Group, a hospitality group that owns a few of Singapore’s hottest spots to eat, sleep, drink, and party.
His early adventures leading to a marketing career
The four pillars of discovering new music
The concept of clubs as cultural exchange spaces
How he cultivated local talent alongside international megastars
Developing Zouk into the epicentre of youth culture in Singapore
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Video directed and edited by Adam Moorhead.